Privacy Policy

Artooka ("Artooka", "we", "us", or "our") offers a Platform through which users ("you", "your", or "User") may purchase floral and related products from Artooka, which are prepared and delivered on Artooka's behalf by independent local businesses ("Fulfilment Partners"). You may use the Platform to purchase products that you then cause to be delivered to another person you know. If you do, we refer to you as the "Sender", and the person to whom you send products as the "Recipient".

This Privacy Policy outlines how we collect, use, store, and disclose your personal information in connection with your use of our website and services (together the "Platform").

By accessing or using the Platform, or providing us with personal information, you consent to the practices described in this Privacy Policy. If you do not agree with any terms of this Privacy Policy, please exercise the choices we describe below, or do not use the Platform and do not give us any personal information.

1. COMPANY INFORMATION

Artooka is a sole proprietorship registered in Ontario, Canada.

For privacy-related inquiries, complaints, or to exercise your privacy rights such as accessing or correcting your personal information, please contact our Privacy Officer at legal@artooka.com.

2. INFORMATION WE COLLECT

We collect the following categories of personal information:

• Identity Information: Names of both the Sender and, if different, the Recipient.
• Contact Information: Mailing address, email address, and phone numbers of both the Sender and, if different, the Recipient.
• Delivery Information: Delivery address of the Recipient if different from the Sender; if not, the address of the Sender will be the delivery location.
• Transactional Information: Order details, product selection, and delivery instructions (note that it may not be possible to accommodate all instructions).
• Payment Information: Payment card data (processed via third-party payment processors; we do not store credit card details).
• Occasion Information and Personal Greeting: Type of occasion (e.g., birthday, anniversary), date, and any greeting or message you wish to provide to the Recipient.
• Preference Information: We retain information regarding your preference settings such as whether you have chosen to receive promotional offers from us.
• General Location Data: Sender and Recipient locations (used for delivery and experience optimization). We also collect general location (e.g., your region) derived from your IP address, to better adjust the Platform to your region.
• Account Information: Login credentials and order history.
• Google Account Information: If you choose to sign in with Google, Google provides us with your email address, your name, and a unique identifier for your Google account. We use these only to create and sign you in to your Artooka account. We do not receive your Google password, and we do not request access to your contacts, calendar, phone number, or any other Google data.

In most cases, we collect personal information directly from you or your device. In other cases we may collect your personal information indirectly, for example, if you provide us with the mailing address of a person to whom you wish to send flowers or other products.

If you wish to send products to another person, you may only provide the information of friends or family if you have received their permission to provide us with their personal information for this purpose. By ordering flowers for another person, you are telling us that you have the consent of that person to provide us, the Fulfilment Partner, and the courier with their contact information for the purpose of fulfilling your order. You may not ask us to deliver to any person who has not provided consent, or who would consider delivery, messages, or a gift from you to be unwelcome. You also agree that we may let the Recipient know who the Sender is, and provide them with any personalized message you provide.

3. HOW WE USE YOUR INFORMATION

We use your information to:

• Process, fulfill, and confirm orders
• Arrange preparation and delivery through our Fulfilment Partners
• Send transactional notices such as order confirmations and delivery notices to the Sender (the Fulfilment Partner may contact the Recipient to arrange delivery), and send the Sender marketing and occasion-based communications if they agree to receive them
• Provide customer support and manage inquiries
• Analyze performance and improve the Platform
• Help ensure legal and regulatory compliance
• Help detect and prevent fraud or abuse
• Send email and other communications about our products and services, such as newsletters, announcements, and special offers
• Respond to your questions or inquiries
• For other purposes which are disclosed to you and to which you consent, or that are required or permitted by applicable law

We may also anonymize, aggregate, or otherwise strip any personal information of all personally identifying characteristics and may use or share that aggregated, anonymized data with third parties for any purpose we deem appropriate.

4. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purposes outlined above, unless a longer retention period is required by law. Occasion dates may be retained for the purpose of sending future reminders.

5. SHARING AND DISCLOSURE

We may share your personal information with:

• Fulfilment Partners to prepare and deliver orders. When you place an order, your name and email address, the Recipient's name, phone number and delivery address, the delivery date and time, the details of your order, and any card message or delivery note you provide are given to the Fulfilment Partner to allow them to prepare and deliver your order.
• Payment processors that handle payment card transactions on our behalf
• Third-party service providers that assist us with carrying out any of the purposes described in this Privacy Policy
• Analytics providers (e.g., Google Analytics)
• Advertising partners (Meta), only if you accept marketing cookies, to measure which of our ads lead to orders, as described in Section 6. We never share the Recipient's information with advertising partners.
• Map and location services (e.g., if you use a map integration to indicate the location for delivery)
• Legal and regulatory authorities if required to comply with applicable law, or if we deem it necessary to protect our rights, or those of our Fulfilment Partners or Users of our Platform

We reserve the right to transfer any personal information we have in the event of bankruptcy, or if we or any part of our business merges with or is acquired by a third party, or if any such transaction is proposed.

We may also disclose personal information for other purposes which are disclosed to you and to which you consent.

6. COOKIES AND TRACKING TECHNOLOGIES

A cookie is a small file which is placed on your computer or mobile device's hard drive. We may use cookies, pixels, and similar technologies to collect information that helps us operate and understand the use of our Platform, such as IP address, browser type, device data, language settings, and referral URL.

We use cookies, pixels, and similar technologies to:

• Analyze site usage and improve performance
• Remember your preferences and settings
• Customize and personalize your experience
• Provide localized product and delivery options
• Measure how well our advertising works, if you accept marketing cookies

You may disable cookies via your browser settings, but some features of the Platform may not function properly.

We may use third-party analytics tools to better understand who is using the Platform and how they are using it. For example, we use Google Analytics to better understand usage patterns. Google Analytics uses cookies to collect and store information such as pages visited, places where users click, time spent on each page, IP address, type of operating system used, and device ID. We use this information to improve the Platform and as otherwise described in this Privacy Policy.

If you accept marketing cookies, we also use the Meta Pixel and Meta's Conversions API, provided by Meta Platforms, to understand which of our ads lead to visits and orders. When you take actions such as viewing a product, adding it to your cart, starting checkout, or completing a purchase, information about that action is shared with Meta. When you complete a purchase, we also send Meta your email address, phone number, name, and country in hashed (scrambled) form, together with your IP address and browser information, so that Meta can match the purchase to an ad you saw. We never share the Recipient's information with Meta.

Marketing cookies are off until you turn them on. You can change your choice at any time using the "Cookie settings" link at the bottom of any page of the Platform. Turning them off stops further sharing; it does not recall information that has already been shared.

7. SECURITY

We implement physical, technical, and organizational measures to help protect your personal information against unauthorized access, loss, misuse, or alteration.

Personal information may be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes described in this Privacy Policy, or otherwise permitted or required by applicable law.

Despite our efforts, no method of transmission or storage is completely secure. As a result, we cannot ensure or warrant the security of any information you provide to us.

8. USER RIGHTS

You have certain rights to your personal information. These may include the right to:

• Access and/or correct your personal information
• Delete your account, by emailing support@artooka.com
• Withdraw consent to the processing of your personal information
• Unsubscribe from marketing communications
• Request additional information regarding our personal information governance practices, including details regarding what personal information is collected about you, the categories of persons who have access to your information, and how long your information will be retained
• Request a copy of your data (data portability)

If you receive a delivery from us or a Fulfilment Partner delivering an order placed through our Platform, and you no longer wish to receive such deliveries, you may contact us to ask that future deliveries to your address through our Platform be blocked.

If you choose to withdraw consent from processing of personal information we need to provide our services, we may no longer be able to provide those services to you.

The rights you have may vary based on your location and are subject to limits set out in applicable law. To help protect against fraudulent requests, we may ask you for information to confirm your identity before granting access to your personal information.

To exercise your rights, please contact us at legal@artooka.com.

9. CHILDREN'S PRIVACY

The Platform is not intended for individuals under the age of majority where they live. We do not knowingly collect personal information from children.

10. INTERNATIONAL USERS AND INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION

Our services are currently limited to certain regions. However, users outside of Canada who access the Platform acknowledge and consent that their data may be transferred to and processed in Canada.

Personal information that we collect may be stored and processed in Canada and outside your jurisdiction of residence, in any other country in which we or our service providers maintain facilities, including Canada and the United States. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts, or law enforcement or regulatory agencies in that country according to its laws.

Because our Fulfilment Partners are located in Iran, the information they need to prepare and deliver your order, as described in Section 5, is transferred to Iran. Once there, it is subject to the laws of Iran, which may not offer the same protection for personal information as the laws of Canada, and may be subject to access by authorities in Iran.

By using our Platform or by providing us with personal information, you consent to any such transfer of information outside of your country.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised "Last Updated" date. Continued use of the Platform constitutes your agreement to the updated terms.